ANNUAL REPORT 2013-14 ANNUAL REPORT 2013-14

Execution holds the key

"In the parlance of business, the occurrence of getting the strategy right remains much higher than getting the execution right. When it comes to real estate, execution is a vital differentiator. Keeping the strategic direction of business constant, at Peninsula Land, we are steadfastly sharpening our execution prowess across a wide range of aspects and functions including corporate structure, inventory planning, project development, cost and time efficiency."

Execution for structural growth

"Over the last 17 years, we have delivered 6.4 mn sq.ft. of real estate across all key segments of the sector. During this time, we have grown significantly in scale as well as spread. Over the next few years, we are poised to deliver premium real estate development of close to 16 mn sq.ft. Unlike the past, this development is spread across various growing cities in west and south India."

Execution for project profitability

"While our strategic blueprint is already in place, it is the execution of these strategies at corporate as well as project management levels that will define our growth. We have always followed a risk- averse and prudent investment business strategy. Over the years, we have been consistently improving our execution framework to create faster deliveries, lower operational costs and higher profitability."

Execution for sustained leadership

"Since our inception in 1997, we have remained among India's top ranking real estate companies. We were one of the first real estate companies to be listed on the Indian stock exchanges. In many ways, we have been instrumental in bringing uniqueness to Mumbai's real estate market. We developed India's first mall of international repute, were the first one to develop mill land in Mumbai which subsequently attracted leading Indian & global corporate into the region. This in- turn led to the development of an alternate business district."

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