Annual Report 2011-12
Corporate Social Responsibility
At Peninsula Land Ltd., it is our endeavor to create a positive impact on the environment
and society we operate in. Over the last few years, we have taken several initiatives
focused towards betterment of people within and outside the Group, conservation
of the environment and development of communities. PLL has decided to set aside
0.5% of its PBT every year for CSR activities. Our HR policy encourages employees
to volunteer for at least two days in a year for social activities. All our CSR
initiatives are implemented along with Urvi Ashok Piramal Foundation (UAPF).
We have already reached out to over 350 villages through our various CSR initiatives.
During the year, we undertook several initiatives for the improvement of the environment,
health and livelihood segments. Over 100 of our employees volunteered in many such
During the year, our environment initiatives ranged from community based solid-waste
management to creating a green village and environment awareness among villagers
and school children.
In Goa, we undertook a community based solid waste management project at village
Raise Magos. As part of this project 200 kg of dry garbage was converted into manure
while recycling the remaining dry garbage. The result was that the village became
cleaner due to proper disposition of the garbage. The villagers have accepted the
recycling initiative and now regularly practicing garbage segregation at their homes.
In Rajasthan, we launched a Green village project on a pilot basis in a village
called Pratapura in Jhunjhunu district. Various
initiatives that will reduce the
carbon footprint have been implemented and it started with planting 200 saplings. This was followed by installing 15 street solar lights, promoting wormi-composting
for proper management of garbage and constructing 40 soak pits to manage waste water.
To address the water scarcity, we constructed a rainwater harvesting and percolation
tank with a large storage capacity as the starting point.
While we initiated projects in villages, we also decided to look at communities
living in the forests. We initiated a project around the Pench forest area in Madhya
Pradesh to educate the locals about preserving the flora and fauna. A base camp
has been created and 300 schools children have been educated through workshops on
the importance of biodiversity conservation, preservation and sustainability which
will be a win-win situation for the locals as well as tigers living in this forest.
Health Care Initiative
In this sector, the focus was on children and women. The biggest achievement in
this sector was the launch of a 25- bed maternity hospital for mother and child
care in Bagar district of Jhunjhunu, Rajasthan. This hospital caters to people in
100 villages in and around Bagar. This hospital is well-equipped with an operation
theater, neo-natal care unit, spacious and comfortable wards, sonography facility,
24 hours residential gynaecologist and trained nursing staff. Around 60 deliveries
have already been conducted and three health camps were organized in this hospital.
Along with this, we have started community based awareness programme on mother and
We also launched programmes for the families of the employees working at our construction
sites. We started a creche at our construction site in Nasik which takes care of
all the requirements of the children while their parents are at work. Apart from
the food and medical care, the children are also provided basic education.
For the workers at the construction sites, we have set up health clinics at some
of our construction sites that provide health care facility to our laborers including
medical examination, laboratory tests, necessary medication and if needed referral
Apart from this, we also organized a week of wellness for our employees where specialist
conducted basic medical check-ups including dental care, education on eating habits,
body fitness, stress management and early detection of cancer. They also conducted
lectures and workshop on healthy eating habits, aerobics and yoga.
While doing these activities at our sites, for the communities living on the peripheries,
we started mobile health care vans for 30 neighboring villages and slums in Nasik
city. We have similar vans in Nagpur and Jhunjhunu district in Rajasthan. Each van
covers 3-4 villages daily and is equipped to conduct general check-up, laboratory
and diagnostic testing and offer treatment. They also conduct health education.
We have treated more than 25,000 patients and reached out to people in over 150
Realizing that trained work-force is one of the major requirements today, we decided
to create livelihood opportunities for the underprivileged youth and set up vocational
and skill development training centers. The objective is aligned with the Millennium
Development Goals to eradicate extreme poverty and hunger. We have set up 6 centers
at SantaCruz (Mumbai), Safale (Thane), Nagpur, Ankleshwar and Bagar. These centers
offer various courses and training option to students who aspire to become electricians,
beauticians, tailors, artificial jewelry makers and two wheeler mechanics etc. More
than 400 students have been trained through these centers. After completing the
training at these centres, some of them have started their own entrepreneurial activities.
These centers are certified by NCVT (National Council for Vocational Training).
We along with UAPF initiated micro entrepreneurship for women and youth from urban
and rural communities. To start with, we organized a summit on micro entrepreneurship
where bankers, representative from NABARD, MAVIM, marketing companies, and NGOs
addressed the community based NGOs from Maharashtra. Over 40 NGOs participated in
Employee Engagement Program
To further our commitment for an equitable and inclusive growth, more than 100 of
our employees participated in various community development programmes such as health
camps at old age homes, sharing of books and toys with the underprivileged children,
raising donations for HIV infected children and support to the underprivileged by
participating in the Mumbai Marathon 2012.