Our Vision: To create international landmarks through innovation and best practices
thereby enhancing value to our customers.
The vision establishes first and foremost, our commitment to value creation and
enhancement for our customers. We have structured our business and built an organization
fully imbibing the vision in word and spirit and aligned all our strategies to it.
After understanding customer needs, we employ industry best practices for creating
innovative designs and executing our projects to the highest quality. Seamlessly
aligned to achieve the objectives stated in the vision, our strategies provide us
the roadmap to channelize our resources, effectively providing a blueprint of our
future course of action. These strategies play a pivotal role in ensuring our long-term
growth and sustainability.
Customer-centricity, execution excellence and fiscal prudence form critical pillars
of our business strategy. With a clear understanding of our target segment, the
modern, upwardly mobile Indian high income demographic, we design to meet the aspirations
of these consumers. We constantly innovate to fulfill their implicit requirements
by exploring new themes, materials and also employ top rated Indian and International
architects. Customercentricity provides us a framework to align our customer offerings
with our long-term business objectives. An unwavering focus on attaining excellence
in execution allows us to create signature properties that cater to the tastes of
our discerning customers. These, in turn, ensure our strong branding that helps
in faster monetization of our projects and fosters goodwill. Fiscal prudence governs
us in pursuing profitable value creation while taking measured risks coupled with
adequate mitigation measures.
Business strategies together with an unwavering focus on our vision have helped
us deliver strong business results even in most difficult times. With a longstanding
legacy of 142 years and a clear understanding that real estate is a long-term play,
we continue to be governed by our tested business strategies. Strategies which are
smart, sensible and secure!