Out three guiding principles for customer centricity are defined by TIE (Trust,
Innovation & Engagement). Gaining customer Trust by delivering on our promises,
value addition through adoption of Innovation in business practices and design and
keeping abreast with our customer’s needs, wants and pains through continuous Engagement.
These principles are woven into the fabric of our organization. Every employee works
in a manner to achieve TIE.
At Peninsula Land, harboring the requisite skill-sets inhouse and honing them further
is viewed as a sensible business strategy. Setting higher internal benchmarks for ethical conduct, pursuit of excellence and collaborative working helps us enhance
our brand equity for external audience. Internally, it inspires our employee pool
to engage better and helps us align them with the overall business vision of the
Our customers are at centre of everything we do and we ensure that they remain glad
to be associated with Peninsula, today, tomorrow and forever. That’s Sensible.