Our exemplary service standards and
high product quality have helped us
to create formidable brand strength
in each of our focused segments. We
have built competitive differentiation in
each segment, which allow us to attract
partners and reduce cost. Our brand
strength helps us to not only to sell in weak
markets but also to command premium.
Leveraging our strong brand strength, we have
entered into a joint development agreement (JDA) with
individuals and companies that hold premium land
banks. This not only saves huge upfront investment
needed to purchase quality land bank but also reduces
the turn-around time, both together ensuring much
higher return on the capital deployed. During the year,
we entered into an agreement with HEM Bhattad to
develop property in Central Mumbai for residential
projects.
Similarly, we have been able to attract global partners of
international repute to create landmark projects. Our ability
to pre-sell is also an indication of high trust that our brand
enjoys in our focused markets.
Over the last couple of years, we have undertaken series of
initiatives to ensure greater client comfort. Through a project
specific micro-site we provide comprehensive project
information for each of our projects. For the customers who
want to speak to us, connect with our dedicated customer
engagement center just by typing a simple sms or through
our toll free number. Our ‘Show Flats’ enable customers to
get the feel of high quality standards and superior ambience
inherent to each of our projects. To provide a quick resolution
to their concerns, we provide our clients an easy access to
our sales team. All these initiatives help us in enhancing
client experience and building a stronger brand.
