In 1999, Peninsula introduced the concept of 'shoppertainment' with Crossroads. A concept that made shopping an entertaining experience, it was the first of its kind, brought along with the first international standard shopping mall in India. It went on to transform the shopping experience and was the first to provide organized retail space to retailers.
Retailing was an unorganized sector at the time, comprising only single product retail outlets. The concept of shopping, entertainment and dining under one roof was unheard of. And while the purchasing power of the upper middle class and the affluent was steadily increasing, they had few avenues for purchase of good quality international branded products. International brands too were getting increasingly conscious for the need of good quality retail space and for opportunities to establish themselves here.
Realizing the possibilities and recognizing opportunities, Peninsula decided to create and launch Crossroads. However, the project was not without its challenges. On the strategy front, a mall of international standards had no predecessor in the country and therefore no valuable learnings to lean on. On the construction front, the challenge lay in refurbishing and converting existing structures. The three existing buildings were then refurbished and an international experience was created with the services of international architects and consultants.
Located in Haji Ali, Mumbai, the world class mall now showcases some of the most sought after international brands and offers a range of dining and entertainment options. More than six years since its launch, it continues to command one of the highest lease rentals in India. Its anchor tenant include Piramyd Megastore.
Total area: 1,50,000 sq. ft.
Building: 3 buildings
- Building A (ground + 4 floors)
- Building B (ground + 5 floors)
- Building C (ground + 3 floors)
A basement car park for 95 cars and a terrace car park for 55 cars with a car parking lift.
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