Fully cognizant of the fact that an effective
strategy is a must to achieve desired
outcome and that an effective execution
cannot make up for a failed strategy,
all our strategies are well-analyzed,
discussed and deliberated before getting
At the core of each of our strategy is intent to create
a winning combination for our stakeholder universe
and to marshal our resources in the most productive
way to create products and services that can meet the
aspirations of our customers.
From customer perspective, we are focused on affluent, high
income, upwardly mobile professionals with discerning taste
of global best design and amenities. While Mumbai has been
our key focus market, the rise of this segment in the fast
growing cities of West and South India have prompted us to
expand in cities like Nasik, Pune, Bengaluru and Hyderabad.
Increasing preference of second homes has also driven our
expansion in the weekend getaway cities of Lonavala, Goa
and Alibaug. Given that real estate is a regional business an
needs strong understanding of the local market and network
to ensure timely completion of the project, we plan to remain
focused on these markets over the next few years.
The land acquired in these markets are at vantage locations
that allow easy accessibility, open spaces and scenic views.
Real estate in such locations is generally in great demand.
We ensure that the land acquired is in accordance with our
asset-light model - that directs us to acquire land with a
development plan executable over 5 year period. This in turn
helps us to maintain lean balance sheet with manageable
levels of debt-equity ratio.