MANAGEMENT DISCUSSION & ANALYSIS

BUSINESS OVERVIEW
Peninsula Land Limited is a leading Indian real estate developer headquartered at Mumbai and is part of Ashok Piramal Group, a leading Indian conglomerate having business interests in textiles, auto – components, cutting tools, infrastructure, family entertainment and sports besides real estate.

Peninsula Land Limited has its focus on all the three major business segments viz. Residential, Retail and Commercial. In the residential segment, the company has delivered projects measuring about 2.8 million sq ft till date. It has projects totalling over 3 million sq ft under various stages of execution besides another 21 million sq ft of saleable area in the pipeline across 6 cities in India.

Peninsula Land’s commercial real estate business has been more active in Mumbai compared to other cities. The Company has developed over 3 million sq ft of commercial space till date. Most of its commercial projects are located in Lower Parel. During the year, the Company sold around 3,00,000 sq ft of space in Peninsula Business Park (PBP). PBP had a total saleable area of 1.2 million sq ft out of which the company currently is left with an inventory of around 1,20,000 odd sq feet.

In the retail segment, the company is credited for developing India’s first organised retail mall, Crossroads, at par with international standards. The Company has completed two premium malls namely Crossroads and CR2 in South Mumbai.
Snapshot Of Past Projects
Over the last fifteen years, the Company has developed landmark properties that stretch over 6.4 million sq ft across all three segments in the financial capital of India, Mumbai, as listed below:
Projects Type
Crossroads Retail
Peninsula Centre Commercial
Palm Beach Residential
CR2 Retail
Peninsula Corporate Park Commercial
Kanjur Marg Low income housing project
Bayside Mall Retail
Center Point Commercial
Ashok Towers Residential
Ashok Gardens Residential
Peninsula Business Park Commercial
Peninsula Technopark Commercial
Business Segment Review
During the year, despite the macroeconomic environment being a lot tougher than initially anticipated and despite continued weakness in the real estate demand especially in the commercial segment, Peninsula Land, well supported by the strong demand for its brands, has comfortably managed to achieve targets it had set for itself in FY’13, both within and outside Mumbai.
Projects currently under execution
Listed below are the projects which are currently under execution, aggregating to around 3 million sq ft of saleable area:
Projects Location Type
Ashok Astoria Nasik Residential
Ashok Beleza Goa Residential
Ashok Nirvaan Lonavala Residential
Bishopsgate Mumbai Residential
Ashok Meadows Pune Residential
Future Projects in Pipeline
Following table gives the snapshot of the projects that the Company plans to start over the next few years, aggregating around 21 million sq ft of total saleable area:
Projects Type
Carmichael Road - Mumbai Residential
Napeansea Road - Mumbai Residential
Sewri (Phase I) - Mumbai Residential
Sewri (Phase II) - Mumbai Residential
Mamurdi Gahunje - Pune Mixed Use
Tathavade - Pune Residential
Alibaug - Saralgaon Residential
Alibaug - Sogaon Residential
Nasik - Gangapur Mixed Use
JP Nagar - Bengaluru Residential
Patancheru - Hyderabad Residential
Mehdipatnam - Hyderabad Residential
Management Discussion & Analysis
Economic Overview
Real Estate Sector
Business Overview
Outlook
Risk Management
Internal Control Systems
Human Resource
Cautionary Statement
 
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